The entire smartfare Market has been declining for a few years now the economy’s taken a hit companies are selling fewer models.
They’re discounting left right and Center to just try and keep the numbers up all except apple. Apple is the only big phone company whose market share is actually rising and it really doesn’t make sense they’re always on the expensive and they don’t do discounts at all.
Why Everyone buying iPhones right now?: iphone 16 pro max
Well there’s actually many key factors things that Apple has either meticulously planned or have just happened to occur that have all aligned to put Apple in the strongest position it’s ever been.
INCOMES RISING GLOBALLY: iphone 16 pro max
Incomes are rising across the globe every year an average of 50 million people are moving up into the category of high income and so naturally as you get more disposable money you start to be able to afford more expensive things.
It naturally favors Apple who only makes expensive things there’s second subtler effect that amplifies this.
Think of any big smartphone company apart from Apple whether it’s Samsung or Oppo or xiaomi every single of these companies has both expensive Flagship phones but also cheap phones.
You can get Samsung for $80 you can get oppo for about $60 and you can xiaomi for $50.
ASPIRATIONAL IMAGE: iphone 16 pro max
Apple doesn’t work like that apple is basically decided that the minimum they’re going to charge you to be get the iPhone experience is around $400 with their iPhone SE series.
This is intentional because what it translates to is that getting an iPhone now means something more than getting a Samsung even though both company’s most expensive phones are the same price.
This inaccesibility creates the feeling of Apple being an aspirational brand that as soon as people do get money for the first time they want to spend on not as much with countries that already have high income like the United States.
India, Vietnam and Indonesia are three of Apple’s strongest growth areas and they’re all countries that are either developing or newly industrialized.
 Incomes are rising Apple is well positioned to be able to take advantage of that but this alone might cause a slight shift there’s something else that accelerating this growth:
NETWORK EFFECT: iphone 16 pro max
Network Effect is an economics term used to describe a product that usually becomes better the more people use it.
Apple is one of the very few tech companies who basically engineers their products around this philosphy for example iMessage completely unlimited completely free deeply interactive messaging.
It works really well but only from iPhone to iPhone or airdrop. Apple basically engineered a really high quality very stable calling solution and then restricted it only to iPhone users.
In face time they have taken it further in a move that seemed very consumer friendly. Apple recently allowed Android users to FaceTime for the first time ever.
If you want face time on a Android phone you have to wait for the iPhone user to initiate the FaceTime and then send you a link that link opens up a page on your browser where you can enter your name and give it permissions to use your mic and your camera.
Pic Credited: Investopedia
ECOSYSTEM: iphone 16 pro max
It applies to air tags which update their location every time any apple device is near them so the more Apple devices in the world the more precise the location finding ability of everyone with an air tag.
Even though Android has by far more total users because the vast majority of Appl users are wealthy users who are far more willing to spend they’ve actually made iPhone the most desirable platform to develop apps for and design accessories.
Meaning by Apple gets better app support and more accessory options which then makes the iPhone even more desirable for consumers.
MARKET CONSOLIDATION: iphone 16 pro max
When smartphones first started it was the Wild West no one knew how they would evolve or how they would end up being used.
Nowadays, at least until the next big thing settled in smartphone era people have developed their habits and apps and platforms that they use on a routine basis and in a mature market like that your future purchases become less about that phone fold in half .
With devices like Motorola Razer and more about next phone that you will buy allow you to still enjoy all the things that you currently enjoy.
Android companies have also had to become safer with less experimentation fewer bold new form factors effectively.
IPHONE CATCHING UP: iphone 16 pro max
Android companies have had to compete with each other they’ve had to race at every point to cram in as much of the latest tech as possible.
Android got dual cameras in 2014 Apple didn’t introduce them till 2016 Android  got wireless charging as early as 2013.
Apple didn’t bring it in until 2017 Androids have always had millions of customization options whereas for the longest time with an iPhone you’d have one choices what wallpaper do you want the list goes on.
But, the point is that Apple wasn’t caught up in the Rush Apple was very aware that they had such a loyal fan base that they didn’t need to compete with Android but more just with themselves they realized very early on that there’s only so many things you add to a a bar smartphone.
Apple has always made sure that there’s enough things left in the tank to keep making the iPhone better at an almost steady rate.
LOYALTY: iphone 16 pro max
You’ve probably heard a lot about the way the Apple controls the way they want repairs to only be done the Apple Way by certified mechanics the way they wanted iPhones to charge the apple way with the lightning connector.
Now, they forced to use USB C so people don’t need to but two separate cables they’re apparently going to employ a chip that can still differentiate real Apple USBC cables from other USBC cables.
It drives loyalty who’s willing to buy all of Apple’s official accessories and services you are getting treated to an experience that does just tend to work more seamlessly together than any other ecosystem.
