PERSONAL TOUCH: sony xm4http://sony xm4

•  When it comes to smartphone itself you really do get the continuous impression while using it but Sony is actually trying to just make the best phone that they can they put a 4K display on here that’s 50% more pixels than practically any other phone and when it comes to brightness this thing is also improved. Sony speakers were already great too but now they further upgraded the bass and volume to the point where you know that traditional tinny phone speaker sound that’s gone.
• Their last phone had a weak selfie camera they fixed it they’ve given us a headphone jack a dedicated camera shutter button this is one of the very few flagships that supports micro SD cards. Apart from that they made a sim tray completely tallest and that they’ve made the matt finish on the back practically immune to fingerprints it’s just the thoughtful design and really that doesn’t sound good it’s the main benefit of Sony being a much smaller company you get the distinct feeling while using these phones that they aren’t as commercialized as Samsung’s that this device was not created with the mindset of right how do we sell 50 million units this year and how do we get people to sign up to every single one of our services but instead the simple goal of how do we improve the last one how do we make the best phone for our Sony community.
• Meaning by if we talk about Sony Phones for example Xperia one mark 4 looks practically identical to the one mark 3 which looks practically identical to the one mark 2 you can tell that Sony isn’t playing the game of we’ve got to make sure our phone looks different every year and add flashy new colors to make it seem like a more noticeable upgrade. Either that or someone needs to have a word with the marketing department but there is another side to this coin. See while having a smaller team can give you the autonomy  to add in nice personal touches just because you feel like it.
• There is also a very distinct advantage to scale in the smartphone market like because of how Samsung’s operation is an order of magnitude greater  than Sony’s it gives them the budget to one invest far more in research and development to be able to create features that are not just new and innovative but can also be internally tested millions of times before actually being put on store selves to make sure they’re also reliable and optimized and two support devices for longer.

• OTHER INFORMATION: sony xm4

• Like if you look at the most profitable smartphone companies Samsung and Apple they’re also the companies that gives the most consistent software updates four years and five years respectively compared to Sony who’ll probably do two and it’s not that Sony isn’t trying as hard it’s just the nature of their lower sales volume it makes it less time efficient to match the bigger companies they’d have to put in the exact same amount of manpower and these resources to create and update but it’s only going to benefit to 20th of the number of people and you can argue that this support this optimization this reliability is kind of the biggest factor in a smartphone’s success.

• If you think about the phones that have truly failed over the years the red hydrogen one the next bit robin the HTC evo3d none of these flopped out of a lack of attention they all have very strong visions it’s just they weren’t backed by the resources and the investment power to deliver on them thanks to the immense and increasing complexity of a smartphone.
• So, the latest and obvious question can you feel Sony phones compared to Samsung’s top end flagship does this feel any less optimized and any less reliable well most of the times not in the slightest. This is a pacey smartphone with fluid animations super responsive gesture navigation and the sheer tor ness of its screen makes it absolute beast for all the scrolling apps.
• Sony has absolutely smashed the content consumption experience the combination of its cinematic 4K screen these new and improved speakers dynamic vibrations that physically shake the phone when there is bass it’s in some ways an unmatched phone for experiencing You tube and Netflix games look great too and they feel like they wrap around you with  its Ultra wide display.

• GAMING AND CAMERA: sony xm4

• This phone is not for gamers because there are some pretty high temperatures if you push it but for moderate gaming it’s magnificent and of course it’s camera in a lot of ways is quite special. You might well know that in the market for professional cameras Sony’s alpha brand is somewhat of a leader like a Sony alpha camera and so the fact that the Xperia 1 mark 4 is using tech from these cameras.
• These cameras is enough to give you tingles and these thing does deliver an extremely reliable focusing system like alpha cameras it can burst fire like a demon taking 20 photos per second they’ve added an absolute truckload of creative visual effects  to play around with like partial color which is really cool it lets you pick a color and only that color will be highlighted on the screen  and the one thing that this does better than any other phone in the market  is slow-motion.
• On Sony you can take slow-motion videos in 4K resolution and it’s pretty much the only phone on which you could then also watch those back in full quality. The camera is also good place to talk about where this phone goes wrong here’s the thing you need to understand Sony’s alpha cameras are phenomenal. Sony’s ability to make incredible professional cameras it has almost no bearing on their ability to make great mobile cameras 95% of what makes traditional cameras good is their hardware they’re huge custom sensors they’re full frame lenses it’s not the technology their incredible hardware means that they only need very simple software compared to what most smartphones use and so this idea of bringing over alpha technology to a phone which is using a very standard tiny phone sensor all of a sudden it doesn’t feel like such a bonus in fact in most cases Sony does take good clean natural looking photos it doesn’t hold a candle to the intelligence of a mainstream flagship made by a huge team of people like the s22 ultra to capture the kind of photo that we’ve almost come to expect on a old smartphone it actually takes a lot of work behind the scenes.
• Like every shot  requires the phone to take 10 or so different frames at multiple exposures and mesh them together it requires it to identify people’s faces and adjust them based on the skin tone and the environment it requires tons of sophisticated micro adjustments. When you take a photo on this Xperia for the most part what you see is what you get there was a day where that was a compliment but not when you compare it to the s22 ultra which after capturing will literally comb through every single pixel in the image sharpening bits tweaking colors and improving lighting and this software processing it’s important when you’re taking zoom photos the s22 ultra will detect text for example and use artificial intelligence to neaten it up it’s important when taking action shots where the Samsung realize that you’re doing a lot of moving and cleverly take multiple shots and pick the stillest one it’s important when you’re taking video the Xperia lacks that powerful high dynamic range that these mainstream phones have it’s important when you’re taking portrait mode shots where Sony’s edge detection and artificial background blur they still feel a little basic and it’s really very important when you’re taking night photos where your phone has to capture many many frames and then use machine learning to piece them altogether into a single brighter shot.
• Sony Xperia one mark 4 has merit there are legitimate reasons why you might want to buy one for example it’s absolutely top-class media experience but compared to a flagship to Samsung who it’s very clear build their smartphones by constantly keeping the average consumer in mind it’s very clear why Samsung phones sell more than Sony phones.
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