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• Did you know that Tik Tok has just passed 3.5 billion downloads almost half as many people as there are on this planet.
• Tik Tok users use the app for startling average of one hour 35 minutes every single day earlier the company quietly changed their terms and conditions to allow them to collect your biometric data using your camera and your microphone to learn how you react to certain content through your compressions and vocal responses like laughing.
• There are many things that you don’t know about this app getting more and more bizarre as we go if you ever wondered why the tiktok logo looks the way it is.
• It’s a musical note because music is a key part of tik tok content and it’s also the letter d and that’s because Tik Tok was not built from scratch.

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• It was cloned from an existing Chinese app called douyin this app was launched in 2K16 by the company bite dance.
• It became very clear that this whole concept of short form vertical videos was a gold mine but there is one problem the strict way that China senses content and control holes what can and can’t be shown.
• They wouldn’t have allowed the app to flourish internationally and likewise a lot more controversial International content would most likely get the app banned in China.
• So, they split the app into two and created Tik Tok which works in the exact same way but you just can’t see any  of the content from douyin on it.
• The master stroke was that instead of starting Tik Tok off from scratch and just hoping it became a hit abroad.
• They decided to acquire a similar app at the time called musically that was most popular in the United States and then just swap their app for Tik Tok.
• The 80 million accounts that people already had on musically the next time they opened the app they just became Tik Tok users whether they like it or not.
• The intelligence of the people who made Tik Tok do have some doubts about some of the users:

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• Here, the kids on Tik Tok were plugging adapters halfway into wall socket so that the electrical pins were exposed and then pressing a penny against them.
• This is a huge fire hazard at worst you could be killed by the electrocution.

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• The idea is that three people stand in a line and the person in the middle jumps while they’re in the air the other two will then kick their feet sending them crashing to the ground head first with no way to catch themselves this can easily end your life and many many teenagers were hospitalized after participating when it was trending.
• It they’re obviously so dumb and dangerous why do challenges like this spread  on TIK TOK?

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• All of the social media platforms not one of them has an algorithm that is as intelligent as Tik Tok.
• As mercilessly optimized for engagement even potentially at the cost of its use as well-being it figured out how much viewers enjoyed watching these challenges.
• It kept serving them more further encouraging the creators to undertake them.
• As to how that algorithm actually works though when any video is posted on Tik Tok the app takes note of everything about that video reads the captions written by the creator it is the types of sounds that are being made in the content.
• It uses Natural Language Processing to create a transcript of exactly what is being said and then when it pairs this level of understanding about what a piece of content is.
• With how long each individual user spends on that video it starts to understand what makes every single person using Tik Tok.
• Algorithm’s design is so laser focus on the retention if someone depressed starts a profile on the app it won’t take long before that person is being shown cynical depressing content that may well make their situation worse.
•   One of the other key things that plays the Tik Tok’s advantage is this reputation they’ve created that this is the platform that anyone can become famous on and that this also thanks to this algorithm.
• Tik Tok also knows that they don’t need to incentivize already big creators and so even more so than any other platform tiktok does not care about your follow accounts you’ll literally have people with 20 million followers who regularly get 50,000 views or less.

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• Tik Tok doesn’t care about your previous knowledge of tags or keywords to keep it accessible for anyone.
• Tik Tok focuses on the watch time of an individual piece of content that you’ve posted it’ll start by saving your video to a few people who’ve shown that they are interested in similar keywords that are either written in the caption.
• To actually see it’s worthy of the big views it’ll also show that video to a test audience outside of that main interest group.
• If video performs well with this test audience it gets promoted to the next tier where a wider audience will see it.
• There are four tiers in total and if a video reaches tier 4 it could potentially be shown to Millions it creates this unpredictability that any person whether they’ve got five followers or 500,000 followers feels like they can with their next video become the next big sensation.
• So, this is why people are spending vast amounts of time on tiktok.

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• The most followed user right now is a guy Khaby.lame with over 153 million followers on one channel that’s even more than Mr. Beast  he’s a most subscribed creator on YouTube.

• The most viewed video is a floating illusion called Magic ride by Zach king with an insane 2.2 billion it’s well deserved it’s shocking and the fact that there’s no talking means that it ascends all language barriers.
• But, the most popular video based on viewers one by Bella porch. Despacito has 50 million likes on the other hand this video of Bella porch has 60 million likes.
• well YouTube has an average engagement rate of 1.63% meaning that for any video only 1.63% of people will like or comment on the other hand Tik Tok is 18%.
• It’s the large due to the fact that they’ve placed all the buttons for interaction right under where your thumb would naturally rest while scrolling.

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• Completely, separate to its scarily powerful algorithm its lack of moderation and its current state of being investigated by the United States government for being the perfect place for child predators.
• People all over the world are trying to ban Tik Tok right now over security concerns.
• Like for instance Donald Trump attempted to pass an executive order Banning the app In United States in 2K20.
• There are 19 U.S. States right now that have banned the app from government devices because they just don’t trust it.
• Not Just the United States TIK TOK is banned in INDIA for similar national security concerns.
• They also actually got in quite a lot of trouble when iOS 14 added a new transfer feature that revealed that app was accessing data from your clipboard without even asking you,.
• Researchers concluded that Tik Tok caused teenagers to develop something called Tik Tok ticks  during the first covid lockdowns teenagers all over the world started displaying sudden and often severe physical ticks which leads to serious disability in some cases.
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