Tik Tok focuses on the watch time of an individual piece of content that you've posted it'll start by saving your video to a few people who've shown that they are interested in similar keywords that are either written in the caption. Pic Credited: Social Champ

Tik Tok also knows that they don't need to incentivize already big creators and so even more so than any other platform tiktok does not care about your follow accounts you'll literally have people with 20 million followers who regularly get 50,000 views or less.  Pic Credited: LU17