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 START A BUSINESS PLAN: zudio online store
- You must have a clear business plan to start a online store where target audience, products, revenue model and goals and strategy should be included.
- Here you have to define your target audience therefore you must know that you are working on which age group, gender and location.
- You must have clarification that you are targeting Urban Areas or Rural Areas.
- You must decide that what type of products you want to sell like fashion, gadgets, beauty and health, home decor etc.
- Product selection depends on your market research, competition knowledge and on your budget.
- Next you have to decide revenue model that how you want to run your business? all these things must be clear.
- Whether you want to choose direct sales, subscription model or affiliate marketing you must decide that.
- Apart from that to run your business you must have clear growth, strategy and goal for example you must know that in the first six months of your business how with the help of social media, influence and marketing you will presenting and establishing your brand and in 12 months how you will achieve 1000 plus customers.
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CHOOSE NICHE: zudio online store
- In market competition to make your online store unique you must choose a proper niche and while choosing it you must know What is market demand analysis? Apart from that you must consider your passion and interest.
- To understand the Market demand you must know that in your product category do customers have interest or not?
- Whatever niche you have choose how much potential is there in that niche?
- To know that you can take help of Google Trends where you will come to know that for which product category or trend having a great search volume?
- Like this with the help of keyword search tool you will come to know that people are looking for which services or product a lot.
- You must analyze the competition. You have to search that how many current stores are available on the niche that you are choosing?
- Whether you will going to get opportunity to establish your brand and in this competition you have to clearly define your USP that is( UNIQUE SELLING PROPOSITION).
- Though by considering your passion and expertise you will have to select the niche only then you will going to serve your customers in a better way and also you will able to grow your business.
- Therefore, you must understand your passion and expertise and accordingly choose the best niche from Fashion and Apparel, Home Decor, Gadgets and Electronics and Health and Wellness by which you can do better sales and get loyal customers.
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CHOOSE PLATFORM: zudio online store
- To start a online store you have to choose a platform and during this selection you have to take care of your business goals, budget and technical skills.
- You can choose from two main options:
- SELF-HOSTED WEBSITES
- READY-MADE E-COMMERCE PLATFORMS
- If you have technical knowledge and you have time and resource to customize your website then you can go with Self Hosted Website option which is more customized and flexible, for this you can select the option of WORDPRESS & WOO COMMERCE.
- In word press you can make the website on the other hand Woo Commerce is a free plug-in through which you can make a Online Store.
- Like this for Open cart, small and medium businesses and for Magento large businesses there is open source E-Commerce platforms.
- On the other hand there is second option that is Ready Made E-Commerce platform that is user friendly and you don’t have to worry about hosting and maintenance.
- Shopify is a good E-Commerce platform for beginners and WIX also is a suitable website builder for online stores.
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BUY A DOMAIN NAME AND HOSTING: zudio online store
- Domain name and Hosting directly impacts the online visibly of online stores, user experience and over all success therefore before selecting them you must take care of certain things select a domain name that is more catchy and memorable and is relevant to your business.
- While choosing domain name avoid use of Hyphens and numbers and if possible do choose.com extension and for this you can take services of domain poaches providers such as GODADDY, NAME CHEAP & blue host.
- You must choose web hosting, this hosting service make your website live over the Internet and for this you have to choose Fast, Reliable and Secure Hosting service by which your store can run smoothly and for this you can take service of hosting providers like blue host, Site Ground and Host Gator.
- By this you can purchase domain and hosting and can link your purchased domain with your Hosting Account.
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SETUP ONLINE STORE: zudio online store
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Now you have to set up your online store where you have to select Store Design, Product Listing, Payment Gateway Integration and Delivery Option.
- Your product design should be simple and user friendly so that customers can navigate it easily.
- Your products should be discovered easily and your website layout is also very user friendly. Apart from that your store is also very mobile friendly and the theme of your store must reflect the Identity of your Brand. You must design your store by following all these steps.
- Next is Product Listing where you must upload high quality product images and you must provide detailed description for every product where there is:
- PRODUCT SIZE
- DIMENSIONS
- MATERIAL
- COLOR OPTIONS
- SHIPPING DETAILS.
- If we talk about Payment Gateway Integration, so in your store before integrating Payment Gateway there should be multiple payment options for the customers that is more secure and user friendly like:
- UPI
- PAYPAL
- RAZORPAY
- CREDIT CARDS
- DEBIT CARDS
- In your store you must work on Delivery Options and Shipping Settings which must includes:
- SHIPPING ZONES
- SHIPPING COSTS
- DELIVERY TIME
- For this you can tie up with popular delivery partners such as Delhi very, Blue dart, India Post and Fed Ex.
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TO MANAGE PRODUCT INVENTORY AND SUPPLY: zudio online store
- If you are not manufacturing by yourself for your online store then for your products you have to do a selection of reliable suppliers.
- For this you have to select that whether you want to sell your products via drop shipping models or you want to manage your inventory by yourself because in drop shipping models you have no need to manage inventory by yourself.
- When a customer will purchase the product from your online store then your supplier will directly deliver that product to the customer you just have to focus on product’s:
- LISTING
- MARKETING
- SALES
- In this model initial investment is low on the other hand if you manage products by yourself then you have to do partnership with local suppliers.
- If you manage your inventory by yourself then you must have warehouse or storage space.
- By using this model you can do fast delivery and can directly monitors the quality of your products.
- Now, what model suits you best you must decide that.,
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FULFILMENT OF LEGAL REQUIREMENTS: zudio online store
- For the smooth operations of your business and for the protection of your business fulfilment of legal requirements is also very necessary therefore you must consider:
- BUSINESS REGISTRATION
- TAXES
- TERMS AND CONDITIONS
- IP PROTECTION
- E-COMMERCE REGULATIONS
- You must register your business to sole-proprieter, partnership or to LLC that is Limited Liability Company.
- According to your business you must understand the tax obligations such as:
- GST
- INCOME TAX
- SALES TAX
- You must create terms and conditions page to tell about rules and regulations of your store and apart from that it is compulsory that you must create pages of Privacy Policy, Refund and Returns.
- If you are selling your own made products then to protect your brand you must use IP that is Intellectual Property and for that you do trademark for your:
- BRAND NAME
- LOGO
- ORIGINAL PRODUCT DESIGN.
- Apart from that according to your business you must complete E- Commerce regulations like Consumer Protection Laws.
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MAKE THE STRATEGY OF MARKETING AND PROMOTION: zudio online store
- To make your online store successful marketing is very necessary because only through marketing you can deliver your products to the potential customers and can build your customer base and for this you can use:
- SOCIAL MEDIA MARKETING
- E-MAIL MARKETING
- INFLUENCER MARKETING
- SEO
- PAID ADVERTISING STRATEGY.
- For Social media marketing you can post your products over Instagram, Twitter(X), Facebook and Pinterest.
- For E- Mail marketing you can collect emails from visitors who walk through your website and can send regular news letters to your customers and can set offers and remainders through personalized E-mails.
- By this only you can do Influencing Marketing with the help of influencer who work related to your niche.
- You can make your website SEO Friendly and can optimize your content by which reach of your website will increase among your customers.
- BY using paid advertising strategy with the help of Facebook ads and Google Ads you can promote your store.
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GIVE IMPORTANCE TO CUSTOMER SUPPORT AND ANALYTICS: zudio online store
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Quality of customer support directly impact your store therefore provide timely and helpful support to your customers.
- For efficient customer support you can add live chat feature over your site, you can make support E-mail address and can create FAQs section where you can solve common queries and give solution to your customers.
- Like this only to continuously track your store performance is very important so that you can improve your strategies and can grow your business.
- For regular performance tracking you can use Google Analytics and can track traffic, user behavior and conversion rates of your website by which you will able to know which pages are often visited by customers and what products are mostly sold.
- You can also take customer feedback by survey and reviews by which you can improve your products and services.
- By following all these steps you can open your online store.
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